WenCo Restaurant Group, LLC, founded by Eddie Rodriguez, has a rich history marked by significant milestones and achievements. Eddie began his career in the restaurant industry with Burger King, quickly rising through the ranks to hold various high-responsibility roles. In 1993, he co-founded Bal-Rod Enterprises and opened his first Wendy's restaurant in Hialeah, FL. By 2002, Bal-Rod had expanded to 18 restaurants.

In 2009, Eddie formed Wen-North Holdings, Inc., managing 13 restaurants with his son, Michael Rodriguez. In 2014, they merged with JAI International Investment, creating JAE Restaurant Group, which grew to 239 restaurants across Florida, New Mexico, Texas, and Tennessee, with $390 million in annual revenue.

JAE Restaurant Group became the second-largest Wendy’s franchisee, recognized for its growth and strong leadership. Eddie's dream of his children continuing his legacy came true when he bought back restaurants from JAE, founding WenCo Restaurant Group in 2021.

Today, under Eddie’s 31 years of franchising experience, WenCo Restaurant Group operates 39 Wendy’s restaurants across Florida. The company is set for future success, driven by a deep dedication and passion for the Wendy’s brand.